User Experience: They’re Your Users, Talk to Them

We live in a scary digital world. If you look at the factors that drive the success of a site, you begin to realize that you don’t have as much “control” as you thought you did.

Search is a battlefield.

Let’s start at getting visitors to the site. We aren’t all Amazon or Nike and developing name …

Shopping Cart Abandonment: Strategies and Next Practices

We recently completed our second annual study of the Internet Retailer 500’s online shopping cart abandonment remarketing email campaign practices.  You can read the full report here, but the results were surprising.  Even though recent reports have found that shopping cart abandonment rates …

Kits and Bundles: Increasing the Average Order Value and Profits

What does selling, general and administrative (S,G, and A) overhead cost you to service an order?  If you don’t know, ask your CFO for help.  With this information, it can help ecommerce managers increase profits and move inventory.  Here is what it cost for one company:
Annual …

Effective Strategies for Manufacturers Selling Direct

According to Internet Retailer, manufacturers selling direct to the consumer is the fastest growing online retail channel.  Selling directly to the end consumer is a low cost option that many manufacturers, wholesalers, and suppliers use to expand their customer base and increase sales while …

Ecommerce in the Cloud: New frontier for online business efficiency

The words cloud and mobile will no doubt stir the passions of IT professionals and executives alike.  These two words continue to be drivers for innovation and promise to change our online business strategy; especially …

Ecommerce platform integration with Microsoft Dynamics GP

It is known that as quickly as ecommerce business has evolved, so to have the expectations of customers when regarding the online buying experience.  Businesses now have to provide a seamless user experience for their customers, but equally important is on the other side where …